Mosquito-Repellant Newspapers

MosquitoPaper-Lead

[Mosquitos] may well be the most universally despised creatures on earth—some ecologists believe we do away with them with no ecological consequences — so anyone can appreciate this innovation from Sri Lanka’s Mawbima newspaper and ad agency Leo Burnett.

For the 2014 World Health Day, the publication printed the world’s first mosquito-repelling newspaper, adding citronella scent to the newspaper’s ink.

The scented newspaper ink is indicated by an intriguing graphic identity—even for those of us outside of its impact zone—featuring mosquitoes being smashed behind each character of the local Sinhalese script.

MosquitoPaper-Branding

Via core77.

This entry was posted in Gadgets, Science, Videos by Heretic. Bookmark the permalink.

About Heretic

I design video games for a living, write fiction, political theory and poetry for personal amusement, and train regularly in Western European 16th century swordwork. On frequent occasion I have been known to hunt for and explore abandoned graveyards, train tunnels and other interesting places wherever I may find them, but there is absolutely no truth to the rumor that I am preparing to set off a zombie apocalypse. Nothing that will stand up in court, at least. I use paranthesis with distressing frequency, have a deep passion for history, anthropology and sociological theory, and really, really, really hate mayonnaise. But I wash my hands after the writing. Promise.

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