The Computer Algorithms That Know What You Are Feeling

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A handful of companies are developing algorithms that can read the human emotions behind nuanced and fleeting facial expressions to maximize advertising and market research campaigns.

They’ve all developed the ability to identify emotions by taking massive data sets — videos of people reacting to content — and putting them through machine learning systems.

[W]ith the ability to capture, in video freeze-frame, fleeting expressions that are too quick for a human to definitively identify, the algorithms may already be smart enough to provide more information on what people are thinking than has ever before been available.

[T]he presence of a webcam on nearly every laptop and mobile device has propelled this use of artificial intelligence. Not all of those webcams provide an image clear enough for the algorithms to decode, but the companies are betting on continued improvements.

Advertising isn’t the only potential (and creepy) use of this; imagine this technology being used for police interrogations, job interviews, loan applications and court proceedings.

Via Singularity Hub.

This entry was posted in Gadgets, Science by Heretic. Bookmark the permalink.

About Heretic

I design video games for a living, write fiction, political theory and poetry for personal amusement, and train regularly in Western European 16th century swordwork. On frequent occasion I have been known to hunt for and explore abandoned graveyards, train tunnels and other interesting places wherever I may find them, but there is absolutely no truth to the rumor that I am preparing to set off a zombie apocalypse. Nothing that will stand up in court, at least. I use paranthesis with distressing frequency, have a deep passion for history, anthropology and sociological theory, and really, really, really hate mayonnaise. But I wash my hands after the writing. Promise.

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