Fractured Reality

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For her latest series “We’ve Gone Commercial” Edith Bergfors, a photographer based in London, worked together with creative director Matthew Holroyd.

The artists explain: “We were looking at stock imagery and wanted to pull in some of the recurring elements, and then deconstruct them quite literally. Stock imagery has that wonderful dullness to it, and we wanted to embrace it wholly and humorously, appropriating it into our own versions.”

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The image of the woman makes me think of someone with visual agnosia such as described in the book The Man Who Mistook His Wife For A Hat.

Photographer Edith Bergfors via igant.

This entry was posted in Visual Art by Heretic. Bookmark the permalink.

About Heretic

I design video games for a living, write fiction, political theory and poetry for personal amusement, and train regularly in Western European 16th century swordwork. On frequent occasion I have been known to hunt for and explore abandoned graveyards, train tunnels and other interesting places wherever I may find them, but there is absolutely no truth to the rumor that I am preparing to set off a zombie apocalypse. Nothing that will stand up in court, at least. I use paranthesis with distressing frequency, have a deep passion for history, anthropology and sociological theory, and really, really, really hate mayonnaise. But I wash my hands after the writing. Promise.

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